In my mind, the title tag is so vital to the success of your SEO that I advocate rigorous testing of tags to find which ones work and which don't. Once you've found a winner, you should implement a title tag formula that everyone who touches SEO on your website can follow. Benefits of an SEO title tag for your blogger title
Display some HTML elements only on home pageSometimes it's usefult to display some page elements only on home page and not on each single post. To do it, you have to use Blogger <b:if> statement, adding the following code on your Blogger template:
<b:if cond='data:blog.pageType != "item"'> <!-- ... HTML code if you want to display only on home page here... --> </b:if>
In this way, if the current page isn't an "item" page (but for example it's your home page) , will be displayed all code within <b:if> tag.
Page title and meta tag descriptionFor a better indexing of your blog on Google I suggest you to make these simple changes on your template. Change this line (blog title):
with the following code:
<b:if cond='data:blog.pageType != "item"'> <title>My site | This is a short description</title> <b:else/> <title><data:blog.pageTitle/></title> </b:if>
and add Meta tag description below the previous <b:if> statement.
<b:if cond='data:blog.pageType != "item"'> <meta name="Description" content="Add here a short description of your site" /> </b:if>
For example: "SEOmoz is the most popular provider of SEO software. Our easy to use tools and tutorials make search engine optimization accessible to everyone.", so when someone looking for SEOmoz on Google, search results display the following description:
SEOmoz on Google
Finished! Now you have an SEO friendly page title.