May 30, 2011

The Matt Cutts Debunking Flowchart

I’ve got a long-standing promise to Google’s Matt Cutts that I’d one day do a flowchart to illustrate his decision process about when he decides to debunk some crazy allegation against Google. With a bumper crop of debunking going on by Matt, it’s time to deliver on that promise. Below, the Matt Cutts Debunking Flowchart:


Dubbed “The Greenspan Of Google” by Businessweek recently, Matt’s officially the head of Google’s web spam fighting team. Unofficially, he serves as Google number one fire putter outer. For years, he’s debunked claims against Google, or at least tried to communicate the Google view, outside of Google’s regular PR channels.

Seriously, it’s been a pretty nutty week of crazy accusations leveled against Google. I won’t go into them, because I have my own flowchart of whether something is substantial enough to warrant investigation. If so, we dig into it. If not, we save our energy, grab some popcorn and watch Matt play PR damage control.

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